Notifications

The Notifications section controls all automated emails sent by your store and lets you send manual broadcast messages to your customer base. Go to Notifications in the left sidebar.

Notifications page showing the Templates tab and Broadcast tab

:::info SMTP is required All notifications — both automated and broadcast — require a working SMTP configuration. Configure it under Settings → Email before using this section. :::

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Notification Templates

Templates define the subject line and HTML body of every automated email your store sends. Each template corresponds to a specific trigger event.

Viewing Templates

Go to Notifications → Templates. The list shows all templates with their event name, subject line, and last modified date.

Template list showing all automated email templates with event names and status indicators

Available Templates

Template	Recipient	Trigger
Order Placed	Customer	Immediately when an order is placed
Order Status Updated	Customer	Every time an admin changes the order status
Order Shipped	Customer	When status changes to Shipped (includes tracking info)
Order Delivered	Customer	When status changes to Delivered
Order Cancelled	Customer	When status changes to Cancelled
Order Refunded	Customer	When status changes to Refunded
Payment Success	Customer	When payment is confirmed
Payment Failed	Customer	When a payment attempt fails
Email Verification	Customer	On new account registration (includes verification link)
Password Reset OTP	Customer	When a customer requests a password reset
New Order Alert	Admin	When any new order is placed (sent to store contact email)
Low Stock Alert	Admin	When a product's stock falls below threshold

Editing a Template

1. Click Edit on any template.

Template editor showing the Subject and HTML Body fields with the placeholder reference panel

2. Edit the Subject line.
3. Edit the HTML Body — the rich-text editor supports HTML formatting.
4. Use the Placeholder Reference panel on the right to insert dynamic values.
5. Click Preview to see a rendered preview with sample data.
6. Click Save.

Available Placeholders

Placeholder	Replaced With
{{customer_name}}	Customer's full name
{{customer_email}}	Customer's email address
{{order_number}}	Order number (e.g., #1042)
{{order_total}}	Formatted grand total (e.g., ₹1,299.00)
{{order_status}}	Current status label (e.g., "Shipped")
{{order_date}}	Date the order was placed
{{order_items}}	HTML table of ordered products
{{shipping_address}}	Formatted shipping address
{{tracking_number}}	Shipment tracking number
{{tracking_carrier}}	Shipping carrier name
{{payment_method}}	Payment method used
{{store_name}}	Your store name from Settings
{{store_url}}	Your storefront URL
{{store_logo}}	HTML img tag for your store logo
{{reset_otp}}	Password reset OTP code
{{verification_link}}	Email verification link
{{product_name}}	For low stock alerts — product name
{{current_stock}}	For low stock alerts — current quantity

Testing a Template

After editing a template, click Send Test Email. SnapCart sends the template to your store's contact email address with sample placeholder data so you can verify formatting and content before it goes to real customers.

:::tip HTML email tips

• Use inline CSS styles for maximum email client compatibility (Outlook, Gmail, Apple Mail)
• Avoid external CSS files — they are stripped by most email clients
• Keep images hosted on your server or CDN — don't attach them
• Test rendered output in multiple email clients using a tool like Litmus or Email on Acid
• Keep a plain-text fallback version simple and readable :::

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Broadcast Notifications

Broadcasts are one-time email messages you send manually to all customers or a filtered subset.

Broadcast compose screen with audience selector, subject field, and rich-text body editor

Creating a Broadcast

1. Go to Notifications → Broadcast.
2. Click New Broadcast.
3. Configure the broadcast:

Field	Description
Title	Internal reference name (not shown to customers)
Subject	Email subject line seen by recipients
Message	Email body — use the rich-text editor for formatting
Audience	All Customers, or filter by account status
Schedule	Send Now, or schedule for a specific date and time

4. Click Preview to see the rendered email.
5. Click Send Now or Schedule.

Audience Filters

Option	Who Receives the Email
All Customers	Every registered customer
Active Customers	Customers with Active account status
Customers with Orders	Customers who have placed at least one order
Customers without Orders	Registered but never purchased

Broadcast History

The Broadcast History list shows all past broadcasts with:

Column	Description
Title	Internal name
Subject	Email subject
Audience	Who it was sent to
Recipients	Number of emails sent
Sent At	Date and time sent
Status	Sent, Scheduled, or Failed

Click any broadcast to view delivery statistics if your SMTP provider reports them.

:::caution No undo on broadcasts Once a broadcast is sent, it cannot be recalled. Always:

1. Proofread the subject and message carefully
2. Send a test email to yourself first
3. Verify the audience filter is correct
4. For large lists (1,000+ customers), schedule for off-peak hours to avoid SMTP rate limits :::

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Notification Settings

Go to Settings → Notifications to configure global notification behaviour:

Setting	Description
Notify Admin on New Order	Toggle the New Order Alert email to the store contact email on/off
Admin Notification Email	Override the email address that receives admin alerts (defaults to store contact email)
Low Stock Alert Email	Email address for low stock notifications

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Troubleshooting Notifications

Emails not being received

1. Verify SMTP is configured correctly — go to Settings → Email and click Send Test Email
2. Check the customer's spam/junk folder
3. If using Gmail SMTP, ensure you're using an App Password (not your regular Gmail password)
4. Check that the notification template is not set to Inactive

Emails going to spam

• Set up SPF and DKIM DNS records for your sending domain
• Use a dedicated sending email address (e.g., noreply@yourdomain.com) rather than a free Gmail/Yahoo address
• Keep your email content free of spam trigger words (ALL CAPS, excessive exclamation marks, "free", "click here")
• Ensure your store domain has a valid SSL certificate

Template placeholders not resolving

• Verify you're using the exact placeholder format: {{placeholder_name}}
• Placeholders are case-sensitive
• Some placeholders are only available in specific templates (e.g., {{tracking_number}} only in the Order Shipped template)